[It's LIQUID News] SOFIA NOGARD fashion brand
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.fashion
news
January 08,
2014
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SOFIA NOGARD fashion
brand
The concept of the brand SOFIA NOGARD is “timeless
archaic“. As they are interested in the local (Slovenian)
culture and tradition and the associated moods, they reinterpret all of
these feelings through clothes and accessories with new materials, shapes, color
combinations, patterns and usability in a modern, contemporary
way, embedding them in an instant moment of the global
world.
The style is a mix of street wear, sportswear
and high fashion - “street
couture“. Behind the brand there are two fashion designers,
MIJA CURK and BOSTJAN MLJAC, both from the
Faculty of Natural Sciences, Design of Textiles and Clothing at the
University of Ljubljana, Slovenia and both with master fashion
design degree (Mija at UIAH/Helsinki, Finland and Bostjan at
Istituto Marangoni, Milano,
Italy).
The inspiration for “SHAPE IN PROGRESS” collection
spring/summer 2014 was changes, transformations of the female
body through different periods of life. From here the use of
lightweight, translucent materials which allows the view on the
body underneath, but always in a discreet, gentle, playful way. Also the
structure of the clothes, with the cutouts and volumes on strategic
points, puts the body underneath on display or emphasize it even
more.
The silhouette of the clothes is mostly
oversized in the upper part (parkas, jackets, tops, dresses…),
and lean on the lower part (pants). The color palette is more
subdued this time, with a lot of black and pastel
tones (color powder, soft blue, light gray), which are occasionally
intersected with strong fluorescent orange
tones.
more. www.sofianogard.si
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